The Hansraj College Digital Marketing with Generative AI Course has been a turning point in my career as a marketer and founder of Rank Top Digital. I’m Ritik Gupta, currently pursuing this advanced certification from Hansraj College, Delhi, and it’s helping me transform Rank Top Digital from a small initiative into a professional digital marketing agency.
How the Hansraj College Course Is Helping Me Build Rank Top Digital
Before joining this course, I had some knowledge of SEO, ads, and content marketing. But through the Hansraj College Digital Marketing with Generative AI Course, I’ve started re-learning every skill with a stronger foundation and modern AI integration.
The modules on SEO Optimization, Google Ads, and AI-powered content creation have improved how I plan campaigns, analyze performance, and implement strategies for my clients. The program is not just theory — it focuses on practical projects that help me directly apply what I learn to Rank Top Digital.
About Hansraj College
Hansraj College, part of the University of Delhi, is one of India’s most respected educational institutions. It combines a strong academic foundation with a forward-looking approach to emerging industries. Over the years, Hansraj has produced countless professionals who now lead in business, media, and technology.
To keep pace with the digital era, the college introduced a range of short-term and professional courses — the Digital Marketing with Generative AI Course being among the most advanced.
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Why Hansraj College Started the Digital Marketing with Generative AI Course
Marketing has changed dramatically with the rise of AI tools such as ChatGPT, Midjourney, and Google Ads AI. Hansraj recognized that future marketers must understand both traditional marketing principles and AI-driven creativity.
The Hansraj College Digital Marketing with Generative AI Course was created to bridge that gap. It trains students and working professionals to use automation, data analytics, and machine learning to create campaigns that deliver measurable ROI. The course focuses on practical implementation, not just theory — a factor that has already benefited me while building Rank Top Digital.
What the Course Covers
The certification includes hands-on modules in:
- SEO and Keyword Strategy
- Google & Meta Ads Management
- Content Writing with Generative AI
- Social Media Marketing
- Branding and Analytics
Every topic is taught with real-world use cases and expert mentorship, which has been incredibly beneficial for my journey with Rank Top Digital.
How It’s Empowering My Growth
Through this course, I’ve learned how to create AI-optimized campaigns, write SEO-rich content, and build efficient marketing funnels. I’m now applying these learnings daily to grow Rank Top Digital into a recognized brand.
The Hansraj College Digital Marketing with Generative AI Course has not just improved my skills — it’s helping me redefine how I look at digital marketing as a business.
Final Thoughts
For anyone looking to upskill in the evolving marketing industry, the Hansraj College Digital Marketing with Generative AI Course is a smart step toward becoming future-ready. It blends AI, creativity, and strategy — the exact skills the digital world demands.