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When I look back at how my career in digital marketing began, it feels less like a planned decision and more like a natural path. It started many years ago, long before I even knew what marketing meant. I was in school, maybe in 3rd or 4th standard, and the...

The Hansraj College Digital Marketing with Generative AI Course has been a turning point in my career as a marketer and founder of Rank Top Digital. I’m Ritik Gupta, currently pursuing this advanced certification from Hansraj College, Delhi, and it’s helping me transform Rank Top Digital from a small initiative...

Introduction The scope of digital marketing in India has grown faster than any other industry in the past decade. With over 900 million internet users and the rise of e-commerce, Indian businesses are moving online faster than ever before. From SEO and Google Ads to influencer campaigns, digital marketing is...

Introduction Google has rolled out a major change in how search advertisements are presented. As part of the Google Ads update 2025, text and Shopping ads will now appear under a single, persistent banner labelled “Sponsored results” and users will even have the option to hide that entire block.  For...